With the advent of digital technology, today’s homebuyers’ expectations are evolving and advancing. Thus, the real estate industry must also grow and adapt along with it. How can search engine optimization benefit real estate businesses? In today’s post, we’ll explore how beneficial SEO for businesses in the real estate industry is.
Forty-four percent of homebuyers start their buying journey by searching online. If you want to increase quality leads and boost your sales, your real estate company must utilize SEO for businesses.
In today’s post, we’ll share some invaluable real estate SEO tips.
- Make sure your real estate website is mobile-compatible, secure, and fast.
- Follow real estate SEO for businesses best practices.
- Put serious thought into local SEO strategies.
- Create real estate blog articles and share them with your social media followers.
- Utilize videos, photos, and even VR.
- Offer solutions to homebuyers in one-click.
What Does SEO for Businesses in the Real Estate Industry Mean?
In a nutshell, search engine optimization (SEO) is following the search engine guidelines to make your website rank higher in search results.
For your real estate firm to get found by prospective clients, you need to have a robust online presence. If you don’t have good search rankings, you’re losing leads, clicks, and ultimately, sales to your competition who’s utilizing SEO for local businesses.
With SEO for businesses, your website can transform into a lead and sales-generating engine. Here’s how:
Targeting Local Keywords
Homebuyers will usually start their online search with “their location” + “realtor.” Most real estate companies have multiple service areas. However, when building your real estate website, you must have a main city focus. Start from one local area, then gradually expand to your other target cities or regions.
Throughout these city pages, you can incorporate corresponding local keywords. Doing SEO for businesses means working these key phrases into the content that will be valuable to site visitor or homebuyer.
Your goal is to make your website a useful resource for homebuyers. This will allow you to gain their trust and establish you as a credible source of information to homebuyers.
The more targeted your SEO for businesses strategy is, the better.
Local SEO for businesses is what you should be putting serious thought into. You will have higher chances to compete and rank for local keywords such as “Waco realtor” or “Central Texas realtor” as you create your website and obtain traffic. A targeted SEO for local businesses is the way to go.
Compelling Real Estate Blogs
A realtor often has multiple listings he or she has to show. However, there’s no doubt that there are several important properties that realtors are particularly keen to market.
One way to obtain traffic to your website specifically for those properties is to dedicate blog posts for them. Each blog article should highlight and target the property’s location. Prospective buyers tend to search per location, and chances are, that’s what they’ll be typing into Google.
When it comes to writing blogs, follow this SEO for businesses practices:
- Include a meta description
- Write a title tag
- Write alt description on blog images
- File names
- Original and creative content
- For the content, try to write at least 200 to 300-word original content. You can highlight the property’s features, the area, and any other unique details about the property.
Captivating Photos and Videos
Most people on-the-go are not compelled to read an entire blog. This is where photos and videos come in handy. Pictures and videos are proven to generate substantial engagement on real estate websites.
Homebuyers love seeing virtual or video tours and high-definition photos of properties for sale. Aside from pictures and videos, you can present client testimonials from actual previous homebuyers.
Try to get client testimonials right after you make a sale – even better if it’s recorded on video. Upload these videos onto your website, but with the permission of the homebuyers of course.
Another vital strategy when it comes to SEO for businesses is making your website mobile-friendly. A majority of internet users are on mobile. 89 percent of homebuyers are doing their searches from their mobile devices.
If your website doesn’t work correctly on a mobile device, users will most likely close out of your website and move on to the next real estate firm. Making your website mobile-friendly is an essential factor.