Utilizing web design tips can help your small business successfully transfer online.
In the past several months, we have seen the effects of the COVID-19 pandemic on the economy, especially small businesses. Up to 51% of 10,000 small business owners surveyed stated that they are only able to operate with little to no cash flow at all.
Fortunately, thanks to the internet, you can carry over your small business operations online – and it all starts by having a good business website.
In today’s post, we’ll share helpful web design tips for your small business.
By following these web design tips, you can help your small business transition into online. Having a website is only one of the steps you need for your business to thrive online and turn web visitors into paying customers.
Nevertheless, following these web design tips can help your business achieve favorable business results during these unprecedented times.
Make Sure You Have Easily Located and Accessible Contact Information
If you don’t have a business website yet, please get started on that right away. By creating a website for your small business, you are already boosting the possibility of reaching more potential customers than not having one at all.
With the social distancing and the lockdown in place during this pandemic, the only way your potential customers can know about you is through the web.
Thus, it’s essential to make sure the information they need is easily accessible and straightforward. No one would want to click through four, five, six, or, however, many different webpages to get your email, phone number, or other means to contact you.
A business website can turn visitors to potential customers – and having your correct contact information clear and accessible is one of the surefire ways to do that.
Connect with Your Potential Customers on a More Human Level
There’s no harm in showing more humanity, compassion, and sociability with your web visitors with these trying times upon us.
You can share the personal story of your website. To add a more human touch, you can also share how you and your staff are doing during the lockdown, how you are adapting, and other relatable information.
Include all this in the About section of your website. Tell stories about how your business started, what inspired you to start it, what motivates you to run it every day, and the challenges you may be facing.
These personal details can help spark a connection with your potential and existing customers on a deeper level. This development can lead to a better customer-business relationship.
This is a web design tip – however, it can also extend to the non-online features of your small business. Take some time to every day to come up with opportunities when the pandemic is over.
The chances are that your small business will not be the same again. Offering discounts, specials, workshops, or other events to your customers (if your service allows these things) are some of the few ways you can gather interest in your business.
If possible, apply that thinking on your business’ online operations. If you think of offering a sale, promotion, or online workshop, test all the details on your website first.
This way, you can monitor your traffic and check your analytics. You can also get first-hand comments and feedback from your web visitors.
If your testing is successful, build on it, think proactively and creatively. You can then think about what the next steps you need to do to advance your organization.
Make Sure You Have a Clear Call-to-Action
When you get visitors to your website, they should be prompted on what to do next. Do you want them to sign up for your email newsletter? Do you want them to call you to schedule an appointment?
Whatever next action you want your web visitors to take, they should be readily available on the site – with just a few clicks.
Follow These Web Design Tips
To ensure that your business can successfully adapt in the online world, please follow these web design tips.