In today’s digital world, business blogging is akin to having an impactful listing on the YellowPages.
It’s an effective online marketing platform that businesses can utilize to achieve the following:
- Increased online visibility
- Enhanced brand awareness
- Increase the blog followers and subscribers
- Support the overall growth of the business
Unlocking the Power of Business Blogging
Before, blogs were associated with the geekier niches. However, those days are long gone. Blogging for business – no matter what the scale of that business is – has become an essential facet in an effective online marketing strategy.
If you are a business owner and you haven’t unlocked this digital marketing practice yet, it’s not too late – today’s post is for you.
We’ve compiled everything you need to know about blogging for your business – and how to do it right.
Business Blogging Basics
Suppose you have looked up “business blogging” or “blogging for your business” and came across this article. In that case, you’re already on the first step of realizing the potential of this crucial marketing strategy.
However, you probably had to sift through a lot of sites to get to the proper information you can take in.
There’s a lot of contradictory information and views about business blogging – and online marketing in general. Thus, it can be challenging to know how your business can benefit from blogging.
On top of that, this marketing strategy has evolved so much over the years.
Some of the information you discover online may simply be outdated – even if it was confirmed a year or two ago.
You may come across an older article that may contradict every single point we write here. While that article may have proven some items that are true about blogging, many have grown untrue – as expected with time.
This leads us to our next point.
Misconceptions About Business Blogging
Before we share the benefits of blogging for your brand with you, let’s get the misconceptions and lies out of the way.
- Blogging for business is not a worthwhile business strategy.
This statement couldn’t be more untrue.
When you do an online search looking for information about practically anything, some of the first websites you’ll see are Mashable, Gizmodo, TechCrunch, and more – those are all blogging sites in their true essence.
As a business owner, you can use blogging to drive traffic to your business website. And as you know, more site visits are equivalent to more potential customers. And more customers means more revenue.
- Blogging is difficult.
Let’s draw a quick comparison here on ways to reach potential customers. Would you rather write and publish one blog post a day or call 100 leads per day?
The answer is simple. And once you know the ins and outs of business blogging, it’ll come naturally for you that it’s easy to write one blog per day.
Also, you can always employ the services of experts. If you already have a website and you recognize the positive effects a properly optimized website can bring to your brand, you’re on the first step.
Ask your website provider if they offer business blogging services, and go from there.
- When you publish a blog, it’s done – no need to interact with your readers.
This statement proved to be untrue over time.
When you get customer service inquiries, you make it a point to respond quickly and efficiently, correct?
It’s the same when you get queries from your blog readers.
Every single one of your blog readers is a potential customer. Thus, they deserve your attention.
And in today’s digital world, every brand is scrutinized and judged by their online interactions – that includes every tweet, every Facebook or Instagram post, and yes, every interaction with their blog readers.
- Blogging for your business is not all about you.
This statement is still technically correct.
When you blog for your business, you need to be writing from your targeted buyer’s persona. Make sure that every one of the articles you publish provides value to your prospective customers.
Write about topics that either answer their questions, address their concerns, or acknowledge their ideas and expound on them.
If you are not doing that, you are on the wrong path to business blogging.
Consequently, you will not be attracting site traffic or encouraging customers to do business with you.
- You are not a writer. Thus, you can’t perfect business blogging.
Wrong. You’re not a writer, yes. But what you are is an expert in your niche – that’s why you are in business, correct?
If you are not comfortable in writing, there are professional services you can hire. All you need to do is give them the topics and ideas that your customers are interested in.
You can review the final article before it gets published.
Also, perfection does not exist. That’s a fact.
Business Blogging: Expectations vs. Reality
Now that some general misconceptions about blogging for business are out of the way let’s see the benefits that it offers.
- Blogs can effectively structure your relevant content.
Advertising your products and services involves a lot of moving parts. This feat becomes extra challenging if you are in an extremely competitive business environment.
That’s when business blogging can come in handy. Aside from promoting your company’s goods and services, you can also write about other information you are producing – whether it’s videos, features, interviews, and more. Writing about your products and services in the form of creative and engaging blogs can bring the following benefits:
- Improves the multimedia representation of your brand
- Keeps your blog readers interested
- Promotes your brand
The important thing to keep in mind is to keep the quality of your blog posts. Make sure that each blog article provides value to your readers and site visitors.
- Blogs can attract new customers.
Admittedly, you are not going to attract new clients with every blog post magically. You have to put a little more effort than that.
Try to think of what type of information your prospective client would expect from you. You can then write relevant and useful information based on this guideline.
With the aid of effective SEO implementation, you can optimize your posts to be seen by internet users looking for the information you are offering.
A well-optimized blog article is a powerful tool for increasing the online visibility of your company.
On top of that, every new blog article you post is another page on your website.
When you add a new page to your website, search engines such as Google has new content it can index.
- Blogs can encourage an online community for your brand.
Building a community around your organization is extremely beneficial for your brand. The formation of an online community can establish a long-lasting relationship and bond with potential prospects and existing clients.
This is where you use social media to your advantage. After publishing your blog, make sure to post it on your social media platforms as well. Doing so ensures that you have a wider audience reach.
When you do this step regularly, you’ll start to see how much traction business blogging brings. Your site visits will go up, and prospects will make themselves known.
- Blogs can establish your brand as an authority in your field.
In the business world, nothing beats a good and solid reputation. In today’s digital age, business blogging is one of the most effective ways to impart your perspective and thoughts to your audience.
- A blog is an effective form of online advertising.
Today’s modern consumers are not easily convinced by the old-school “buy now” type of advertising. On top of that, many consumers are fed up with the traditional ways of commercials and promotions.
Blogging is one of the more creative and modern ways to present your products and services to prospective customers.
- Blogs can establish you as a trustworthy source of information.
Research shows that people trust the written word. They also place more value on creative, engaging, and well-researched blogs they come across online.
If you want to see an increased trust in your company, make sure to do the following:
- Provide accurate content
- Encourage healthy and positive discussions within your online community
- Promote sharing of knowledge
Business Blogging: Quick Tips
Do Proper Keyword Research
Even if you know about the topics your customers would want to read, don’t try to make any guesses when planning your blog posts.
A professional online marketer and content creator can help you get started with proper keyword research. The information you will get from keyword research is generated by accurate search engine data.
This allows you to know exactly what prospective customers are typing online when looking for your products and services. You can then structure your blogs following these guidelines.
Choose a Good Blog Title
Aside from it catching the attention of people, a compelling blog title is relevant to ranking in search engines. A good practice to follow is to include the focus keyword in your blog title.
Internal Links Are Important in Blogging for Your Business
Once you have several blogs published, you’ll have enough content for your site visitors to peruse. Use internal linking to direct your site visitors to relevant or older posts.
Doing this step is an effective way to establish a contextual relationship between your blog articles.