A digital marketing agency can be helpful in many ways for making your website ranked in the search engines. but, it’s never a good idea to put your business in someone else’s hands without doing your own research. Here are 14 things that your digital marketing agency is hiding from you.
Content Isn’t Enough to Rank Your Site
The old expression “Content is King” is still widely speculated online. This isn’t completely a myth. Content is very important and it’s true that you don’t have much chance of ranking better without good, frequently updated content on your site. At the same time, it’s not enough to rule the search engines. Other things matter as well, such as on-site SEO, links from authority sites and even your site’s loading speed.
Good digital agencies will use something like Bright Edge’s SEO marketing platform or Moz’s Enterprise Tools which track all of these possibilities. More importantly, a these digital agnecies will give you access to your profile so you can see them for yourself and be able to keep them at check
Search Engine Results Cannot be Guaranteed
No matter how effective SEO marketing is, there is no way that results can be the same. There are no digital agencies that will make sure that you will be on page one of Google for a competitive keyword phrase or make the same guarantee.
Google Authorship No Longer Counts
This is not another one of those internet rumors you hear about, such as “SEO is dead,” which always turn out to be false. In this case, Google itself mentioned in August 2014, that Google Authorship no longer counts on ranking. So if your digital marketing agency is still focusing on this, they are behind the times.
Optimizing Keywords in Anchor Text Can Do More Harm Than Good
This is fairly recent information. Google is trying to discourage any type of SEO that looks unnatural. This includes using keyword-rich anchor text. It’s fine to use keywords in the anchor text, but it should be abused. It’s important to vary anchor text a great deal or your site is likely to get penalized.
No follow Links Have Value
While no-follow links don’t pass PageRank, they can help you build traffic and potentially get other do-follow links. if your site only has do-follow links, Google might see this as a red flag that you’re using aggressive SEO tactics.
Local Rankings Depend on Links, Citations and Reviews
Ranking a local business with search engines requires a multifaceted strategy. This includes building high-quality links. Citations, which are listings of a business’s name, address, phone number and other data, can be checked in directories, press releases, articles and other content.
Mobile SEO Is Extremely Important Today
People know that mobile devices are at boom. This requires websites to create things like mobile-friendly websites or use responsive design, which deals equally well with all mobile phones. SEO services that don’t address device users can cost you many potential visitors and customers.
Some Businesses Need to Focus on Local Search
If a business gets most of its customers locally, local search should be the focus. This means that a lot of traditional SEO strategies, that focus on national or even global ranking, are not such help to many businesses.
You Need More Than SEO to Succeed
The idea that ranking in the search engines can mean success for a business is a risky myth. You still have to focus on putting out a great product or service and developing successful relationships. For example, a restaurant that serves poor food will surely fail no matter how high it’s ranks in the search engines.
Lots of Pages Does Not Mean a High Ranking
Some digital agencies try to impress you by telling you how many highlighted pages they can build for you. This on its own is not going an assurance of good results in today’s SEO game. Google now focus more about the quality and relevance of pages than how many pages your site has.
Videos Are Not Easy to Rank
Videos can be helpful, but only if they are in high quality and get shared by real influencers. Some digital agencies will tell you a video with lots of views, likes or favorites might rank high. It’s easy to buy views and likes at very cheap prices, and thousands of people are doing it. This is not, however, going to help your videos rank either on YouTube or on Google.