Businesses nowadays are all linked to the digital market. Digital marketing has proven to bring results that help a business grow retention with clients and the community. Search Engine Optimization (SEO) is an essential element in attracting customers through online platforms. Thus, finding the best local SEO company to work with is now an integral part of any business’s marketing efforts.
Online traffic is needed for a business to thrive on the web; overall web success is not attainable without it. No matter how much visually appealing and functional you make your website or your social media pages, if you are not getting enough traffic, then the value of your online presence drops since there are no customers who see or use it – which is not suitable for business.
Let’s look at the ways you can drive more online traffic to your business.
“Search engine” has become synonymous with “Google.” Whenever you’d look up the definition of it, “Google” probably appears in the definition somewhere. This big corporation is now the pillar of online searchability. Thus, it has become an essential tool in putting your business out there in the online world. No matter how huge Google has become, it’s not the only online search platform. Working with the best local SEO company will advise you to expand your digital marketing efforts beyond Google.
Being a part of a community gives a sense of belonging. It’s where you interact with other people. It’s where you live. It’s home. As a small business, it’s essential to establish your local presence. And local SEO is the first step to take. There are local search engines that can help your small business.
Search engines index online directories like Yelp, Angie’s List, Google My Business, and more. Think of these online directories like the Yellow Pages of today. They list information such as contact details, maps, directions, business hours, photos, and even reviews of a business. A lot of people search for companies on their mobile devices – and an online directory listing can significantly influence their purchasing decision.
Make sure that your online directory page is visually pleasing and has your complete business information. Additionally, the driving force behind these online directories’ ranking system is the customer reviews and testimonials. Attracting customers into your store and gaining their positive review will ultimately help contribute to a high ranking on online directories.
One of the effective marketing strategies that small businesses implement is strengthening their local online directories presence while at the same time inviting customers to leave them reviews. The ideal time for customers to leave a testimonial is moments after a good experience at your establishment.
There is no escaping social media nowadays. And it plays a massive role in your small business’s online presence. Facebook, the most significant social media site today, reportedly sees up to 2 billion searches every day. Social media is not something you want to ignore if you’re going to be relevant in the online community.
The essential element in increasing social media and SEO visibility is being and staying active. However, this can be challenging, especially for a business that doesn’t have a marketing or social media specialist on their team. Don’t fret. There are ways to overcome this challenge.
- Only post useful information, news, and trends in your industry, positive customer reviews, promotions/giveaways, and product demos
- Limit your social media channels. You don’t have to create an account on every single social site. Working with a best local SEO company will help you determine what social sites your customers and leads frequently visit. Simply put, you don’t need to grow a Twitter or Pinterest following if your customers don’t visit those sites.
- Once you know what social channels you need to establish your presence in, make sure you are engaging with your social media followers. Customer engagement is crucial. Publishing posts are often not enough; you need to initiate genuine online conversations, not canned responses, with your customers.
- Now that you’re engaging and talking to customers on social media, what do you need to do next? Gather and analyze your social media activities. Facebook, Instagram, Youtube, and other social media sites have built-in analytics software that can help you mine customer behavior to support in your online marketing efforts.